Shopping Mall advertising has many benefits for advertisers. It is a great tactic to penetrate local communities that may otherwise be hard to get into with OOH. It also reaches audiences who are in a purchasing mindset. Mall advertising works best for brands with products available for purchase right inside the mall. But even when the brand is not an on-site product, it may still make sense to leverage mall advertising. Shopping Mall advertising reaches a priority audience segment: heads of households, families, & children are prominent audiences in most malls. Depending on where the mall is located, it may be relevant to reach an upscale or luxury audience.