Non-Traditional Advertising in India, Five Creative Ways to Reach People Up Close

The cost depends on the format, the quantity, the materials, the area, the city, and how long the campaign runs. A batch of branded umbrellas costs differently from a set of no parking boards, and a balloon at a single launch costs differently from an electricity bill campaign across a large area. Larger quantities and longer runs can bring better value. We do not publish fixed numbers on this page, because rates change by format, quantity, and area. Each sub page explains what affects the price for its format. Tell us your budget and goal, and we will send a clear quote before you confirm anything.

Creative formats work for any brand that wants to reach people close to where they live and shop. They are especially useful for: * Retail stores, showrooms, and new outlet openings * Restaurants, cafes, and food outlets * Coaching institutes, schools, and colleges * Hospitals, clinics, and diagnostic centers * Real estate projects and townships * Salons, gyms, and local service providers * Banks, insurance, and fintech brands * E-commerce and app based brands * Local ride, delivery, and service apps * Festival, event, and election campaigns If your customers live within a few kilometers of your business, these formats put your message right in their routine.

Brands that use one format get attention. Brands that combine formats stay in front of people at several points in their day. A few combinations that work well: Store opening plan: Put up a balloon so the opening is seen from far, and add no parking boards or umbrellas around the area to guide people to the door. Repeat customer plan: Use smart cards to keep customers coming back, and support them with a bill message that reminds them of the offer at home. Local awareness plan: Use no parking boards across a few housing societies, and add umbrellas at nearby shops and stalls so people meet your brand at several spots. Our team will help you plan a mix that matches your goal and keeps spending efficient. Many brands also pair these formats with hoardings, bus shelters, and radio, which add wide reach to the closeness that these formats bring.

Step 1: Brief. We understand your goals, audience, and budget. Step 2: Format and Area Plan. We recommend the right format mix and shortlist the areas and placements where your customers live and shop. Step 3: Creative Guidance. We guide you on size, layout, and message for each format, and check the rules for each placement. Step 4: Approvals and Production. We manage approvals, printing, and production so everything is ready on time. Step 5: Installation and Proof. We manage installation or distribution and share photos and updates so you can see your campaign live.